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Preparing Artwork for Print: Advice for Graphic Designers

Logos

There can be a myriad of rules about the use of a logo. Guidelines can run to dozens of pages. The most important thing to consider, apart from whether it's the right logo, of course, is the safe area - the area around it that needs to be clear or the distance from the margin or other elements.

Great care should be taken when scaling logos as they should always be in proportion. Clients will be ever so unhappy if it is squashed or stretched. Check the x and y percentages in Quark and InDesign if it is linked. One of the great disadvantages of embedding logos into InDesign or Illustrator layout is that you are unable to tell if it has been anamorphically scaled. Check against the original if you are in any doubt.

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